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Faced with these bad news, this World War II started sporting goods giant remains optimistic. Recently, Adidas has acquired the North American golf designer Ashworth This physique good company, Adidas to increase market share in golf, which is the highest in the entire sports industry profits "noble industry." Through the integration of Reebok, Adidas reduced the number of independent manufacturing partners, more centralized purchasing Adidas gain a higher bargaining power and redu Retro jordans for sale ce the costs of managing test. In Manchester, England and Southern California's central distribution center, is expected to soon replace the existing adidas and Reebok warehouses, making delivery system more sensitive. A detail is that policy makers Adidas All samples were no longer in the hands closer look, some of the products directly to judge the use of virtual technology. order advertising company is fortunate that the large customers did not reduce their own publicity expenses, marketing operating budget in 2007 a percentage of sales increased 0.5%, reaching 13.4% (2006 12.9%). In the Olympic year 2008, this number now appears, will only rise, not decrease. Not long ago, Adidas factory withdraw China's rumors, so the concept of Chinese-made tense again. But Adidas CEO clarified: "The Chinese market is still important for Adidas." This is not a string of numbe cheap jordans for sale rs can explain courtesy: Adidas in China there are 264 product suppliers, the total procurement in 2007, Adidas in China, accounting for about 49% of footwear, clothing 32%, other fittings 65%; to 2010 , Adidas will have 6300 stores in China, 2008 will open 1,135 retail outlets; the first half of 2008, growth in China has reached 60%, the estimated annual amount of marketing more than one billion US dollars. stabilize the overall situation of the Chinese market, especially in the North American market, sales fell today, the truth is clear Adidas, its rival Nike is also clear in mind. Olympic year, this enemy as "China's market share in the first" title bickered, from signing star, advertising space to the grass-roots activities, the laying of the store, almost every link confrontation. Although the two are claiming to be "China ranked first," but there has been no cheap jordans for sale mens proof of an authority figure, in the end who is the king. But the important thing is that the two go hand in hand in the pitched battle in all, sales hit record highs, and become an important factor supporting earnings in this beautiful winter in. Recently, Bi Po-yuan, vice president of marketing at Adidas Greater China, said in an interview, the company will closely monitor changes in the market, but at present no plans to cut costs, reduce investment does not exist. Of course, later in marketing, brand building money, Adidas will try to spend more clever. The Economic Observer: Evaluation huge pay now on the Olympic Games, is it worth? Bi Po-yuan: We are very satisfied with this result. From the brand, the rewards great, the Olympics is the biggest showcase Adidas, before the Olympics, Adidas has a 10-month campaign, which is the single most Adi publicity in Cheap air jordan 12 taxi for sale online free shipping a single country. A total of 1,500 people participated in these activities (excluding consumption of people in the store), people in the online exchange of cards 10 million people. According to the data structure of a third-party survey, during the Olympic Games, Adidas enhance visibility by 24%. first half sales growth in China is 60%, in August, the volume of business growth Adi is also very fast, substantial sales of licensed merchandise. The Economic Observer: the global economic downturn, how to deal with Adidas consumers to save more? Bi Bao Yuan: This is a problem faced by global markets, some markets are more serious cases, some of the market is not so large, China's market is very good. Adidas entire portfolio with a relatively reasonable, the project includes a variety of athletic products, leisure products such as Reebok and golf, in the whole proces cheap foamposites s would not be affected. From a financial point of view, cash flow is not a problem, just last week the acquisition of the US high-end golf Ashworth. entire large climate will affect every industry, global economic change will affect every business. We will closely monitor the market, but at present no plans to cut costs, reduce investment does not exist. Of course, later in marketing, brand building, the money may take a little more clever. The Economic Observer: Adidas China's three or four cities, towns and even if there is expanding interest? Bi Bao Yuan: Actually Adidas region is not the point of the city, there are a lot of revenue from the following three lines of the city, more than 4,000 stores located in 450 cities, visible without concern of the city has a very strong distribution network, These requirements are also very strong. The Economic Observe Cheap air jordan 12 for sale online free shipping r: China, India, Japan Adidas respective global strategy in what position? Bi Po-yuan: Whether it is from the perspective of the purchasing power or the size of Japan and China is the most important market, India is relatively small, but great potential for development, the future is an important market. India's growth in absolute numbers may be larger than China, but the base is relatively small, so the main focus is still in China Adidas.KAWS x Air a while ago the exposure of the Jordan 4 what would cause high attention, and most recently, eBay there is a pair of shoes and is selling Sample! 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Bongiorni in "left Chinese manufacturing this year" at the end of 2007 months today in 2008 are very hot. This book describes the "China manufacturing" trouble, "the children watching 'crocodile doctor', inflatable swimming pool, plastic lightsaber, breaking a finger to the early years in the past, they can buy the toy to the Chinese. 's lower prices have benefited China and made China's economy rise, which has made it difficult for American consumers to abandon China's imports. The American journalist's attempt to leave China this year has given her a new look at the distance between China and the United states. When introduced China to American life, she got a conclusion that China had penetrated into American life. "Made in China" can be seen everywhere in the United States, but it is ultimately the result of economic globalization. advantages, disadvantages, manufacturing in China, urgent turn, core tip: due to the globalization of production factors, products and services, financial capital and human resources can flow freely, which means we have the advantage of low cost, China manufacturing also can be become someone else gets the advantage of others. reporter: the advantages of China made are mainly reflected in the labor, land resources and so on. Then, why is the advantage changed today? What's the underlying cause? Wang Ji: the advantage becomes inferiority, this is the inexorable law of market economy development. Over reliance on low labor costs, low-cost land resources and so on, we can only get temporary growth. When the tide of Global trade goes into quality, price, and brand success, our success in the past few years will inevitably be rewarded as a result of today's failures. , the deepest reason for this, I think is the enterprise strategic problem, an enterprise, an industry only see 35 years of growth, while ignoring the long-term strategic level of sustained growth is not far away. The consciousness of innovation is the most fundamental, we still have a lot of enterprises and industries had immersed in the joy of rapid growth, while ignoring the potential crisis, this is an important cause of China manufacturing is losing the advantage. More importantly, with the deepening of competition, relying solely on labor, land resources and other so-called advantage, but not from the innovation of product innovation, fundamental business model innovation, business management to find the short board, we will face a greater crisis in the industry. reporter: the trend of RMB appreciation to speed up the possibility of being a reality hit $1 to 7.1029 yuan RMB to a record high in March 11, 2008, the China for export-oriented enterprises, RMB appreciation pressure is more and more crisis and bring far-reaching influence. In addition, in March 8th, the international oil prices exceeded 105 U. S. dollars a barrel mark. RMB appreciation and international oil price surge, for China's footwear industry